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Complexity Announces Multi-Year Partnership with Lenovo


Mar 28, 2022

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Complexity Gaming today announced a partnership with Lenovo, making the latter the exclusive PC supplier to the esports organization. This is part of the agreement, which will also include events and branding.

Specifically, Lenovo will be Complexity’s exclusive “supplier of desktop and laptop PCs and monitors”. The esports team will also rename its Frisco, Texas headquarters to the Lenovo Legion Esports Center, which will feature Lenovo branding on the team’s jerseys.

Justin Kenna, CEO of GameSquare, Complexity’s parent company, said in a statement, “As an exclusive supplier of world-class workstations, PCs, laptops and monitors, Lenovo is helping to fuel the future of competitive excellence and power the business of esports. We are extremely proud to have Lenovo as a multi-year partner, which illustrates the continued growth in commercial activities within gaming and esports.”

According to information from both companies, the two will collaborate on a number of future events. They intend to “promote a more accepting and supportive gaming community” by promoting diversity, inclusion and safety. Lenovo will also apparently support Complexity’s player care facilities at the recently renamed Esports Center.

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This post Complexity Announces Multi-Year Partnership with Lenovo

was original published at “https://venturebeat.com/2022/03/28/complexity-announces-multi-year-partnership-with-lenovo/”

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