• Tue. May 21st, 2024

Lost your Intel Inside sticker? Get a new one for free


Apr 3, 2022
Hardware Software 3Hardware Software 3

PSA: Intel is running a program to send Intel Inside stickers to anyone without an Intel processor. So if you have a spare space on your briefcase or laptop for a shiny holographic decal and would like one, why not ask?

Intel has long run this program as part of the Intel Inside scheme, but it has now come to the forefront of the Intel fandom after a Redditor tried to test it. His processor didn’t come with a sticker because it was second-hand, but luckily Intel was happy to send him one.

According to the Intel Processor Label Replacement Request Form – yes, there is a special form and a landing page – all you need is an invoice or receipt as proof of purchase. If that fails, a screenshot of the processor ID in the Intel System Support Utility will also suffice.

Intel will send you the right sticker within days, be it Core i7, Pentium, Xeon or whatever, according to Redditors. If you live outside the US, there may be an import tariff of about a dollar.

Most chipmakers have stickers of some sort, but the Intel Inside program is the original. It started in 1991 and was one of the first attempts by a hardware manufacturer to build a brand name for itself with the general public. At the time, analysts thought people weren’t interested in what was inside their computers.

But Intel executives loved it and gave the program a $250 million budget to split between Intel’s own advertising and deals with OEMs to add Intel Inside branding to their marketing. By 1992, more than 500 OEMs had joined the program.

And the rest is history. Intel is said to have downsized the program over the past five years — though not publicly, so to what extent is hard to measure — but you can still find their stickers on all sorts of things.

This post Lost your Intel Inside sticker? Get a new one for free

was original published at “https://www.techspot.com/news/94032-lost-intel-inside-sticker-get-new-one-free.html”

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