The increase in the number of new businesses and start-ups has caused the competition to become stiffer and more rigorous. Search engine optimization is one of the best ways to stay ahead of the curve and tackle the growing competition in the industry.
Search Engine Optimization, more commonly known as SEO, is the process that improves your website’s visibility when internet users search for services or products similar to those offered by your company. The higher your site visibility on search pages, the higher the probability of you getting more attention and attracting existing and potential customers toward your business.
However, to make the most out of SEO and avoid getting on the wrong side of a leading search engine or an updated algorithm, you must keep track of the latest SEO trends.
Keep reading this blog to learn more about some amazing SEO trends that can help you boost sales and increase your business revenue.
Trend # 1: The Zero-Click Search
The biggest mistake you can make is ignoring and underestimating local search listings. The local SEO is extremely important due to the consistent increase in the zero-click searches, as these involve the topmost search results providing answers through the SERP itself.
It’s crucial to create a strong backlink profile and create a Google My Business Account because several of the zero-click searches are local.
Trend # 2: Create High-Value And Original Content
It’s no secret that content is one of the most important things that help boost ranking and SEO. However, if the quality of your content is not up to the mark, it won’t give the desired results. It’s essential to ensure that your content is authentic, unique, and innovative as it not only improves the ratings but also helps with the branding.
Keep in mind that copying content off the internet can reduce the chances of ranking high.
Ensure that the content you produce adds value and aligns with the EAT principle. You can achieve this by adding statistics and facts to your content and linking them to reliable, authoritative, and reputable sites.
Trend # 3: Make Use Of Artificial Intelligence
Artificial intelligence, or AI, has quickly become a part of almost every business and changing the way people interact and engage with content posted on online platforms. This is because AI offers amazing personalization options to the users.
According to several SEO experts, you can produce powerful and engaging content on your site and can also augment the keyword search, increase link building, and optimize all digital platforms with AI.
Trend # 4: Learn about Intent Content
Intent content involves using primary and secondary keywords along with long-tail keywords that will characterize and improve your content strategy. Try and include keywords that are more relevant and suitable for your target audience as they will increase your chances of getting higher rankings.
Carry out smart and detailed keyword research to create content on topics your audience will search for and also study the content created by your competitors and try to produce something better.
Trend # 5: Video Content Can Help Engage The Audience
If you thought content was king, think again. It’s the video content that you should pay attention to. Video content is much more engaging and interactive compared to written pieces.
However, you must focus on optimizing your video content. Your video description should be much more than just a string of keywords that make no sense and should offer a clear and detailed overview of your channel or the video. You can also get some inspiration from the auto-complete feature on your selected platform.
Trend # 6: A Good User Experience And Core Web Vitals Play An Important Role
The more your content focuses on the user, the better it is for your rankings. This means that if your website offers a good user experience which includes, quick response times, fast loading, and user-friendly mobile navigation, and other such things, it will be amongst the top website on SERPs.
Focus on structuring your website in a manner that improves the consumers’ experience and try to decrease the coding bloat.
Trend # 7: Make Use Of Voice Search
Voice searches are gaining a lot of traction on digital platforms. And with the constantly evolving and innovative technologies such as Google search assistant, Amazon’s Alexa, and Apple’s Siri, this trend doesn’t seem to go away any time soon.
Try to make sure that the content you produce is compatible with the voice searches, and you can achieve this by optimizing the keywords to recognize long phrases that have a high probability to be on your audience’s minds when they search for the content you produced.
Get In Touch With Kallen Media For The Best SEO Services In Phoenix
SEO is a great tool to attract prospective clients and get ahead of the competition. However, following the ever-changing SEO trends can be overwhelming, confusing, and complicated. Even one step in the wrong direction can be counterproductive and make you lose quite a lot of money.
If you’re looking for a company that offers SEO services in Phoenix, Kallen Media is the best choice.
Along with providing SEO services, we also hold expertise in digital marketing, SEO, web designing, content marketing, social media marketing, blog writing, and much more. We provide affordable and premium-quality services to small businesses that have a limited marketing budget.
Get in touch with us today to learn more about our wide range of digital marketing services.
About the Author
The author has been a part of the digital marketing and SEO industry for more than a decade and has provided his services to several small and large-scale businesses. He’s currently a part of Kallen Media, a leading digital marketing agency that specializes in providing fully optimized digital marketing strategies for growing businesses.